evaluation question number 5

How did you attract/address your audience?

Generally, the conventional target audience for Addiction movies is young people. We decided to go with the convention and targeted at people aged 15-25.
We also targeted at the female gender as mentioned earlier because we believe that girls are more likely to get attacked by the male gender. We absolutely followed the convention of a boy attacking a girl because the aim was to show the vulnerability of younger girls and the danger they would be put in if they take drugs. We addressed this type of audience by using a teenage girl as our protagonist. We thought that this way they would identify with the character and it would have a bigger effect on them. They might start thinking about what it would be like if they ever take drugs and as we also tried to educate them, we hoped that they wouldn’t want to go through what our character went through and they wouldn’t take drugs.

We didn’t use a specific ethnic group in our production because we aimed at a wide range of ethnic groups. We used a Persian and an eastern European girl. We believed that by adding different races into the piece we would attract different ethnicities.

We tried to attract them by having a happy sound which could also be considered emotional and as we know, females are more emotional than males so by using this kind of music we targeted at attracted the female gender.
Also, the tragic sound within the sad scene where we see the girl drugged, attaches the audience by making them feel sorry for her and in some specific cases to make them realise the danger of using drugs.The location of the second part of our production is a pink room. Stereotypically pink is associated with girls. This is one way that we tried to attract our target audience which was 15-25 girls.

The storyline that includes going out to party also attracts the targets audience because they are the stage of their lives when they go out a lot.The main theme of the production was drugs. We used this to catch the audience’s attention because people at this age are more likely to use drugs when they go out.

The use of the colours in the two parts of the introduction is attractive because the audience is able to feel and see the different moods of the scenes and stay engaged.